Salesforce Commerce Cloud Implementation & CRO


The client is a growing art and lifestyle brand in South Florida, created to capture life's most haute moments, avantgarde objects and splendid lifestyles in art and other products.

Tools & technologies


The client was facing declining DTC sales and wanted to turn things around by revamping the their online store and leveraging advanced capabilities of Salesforce platform.

What we did?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Redesigned multiple sections of the online store to improve customer experience. Improved page speed through back-end optimizations on Salesforce Commerce Cloud. Optimized the whole website for mobile devices. Made UI changes to Homepage, Cateogory, Product listing and description pages, and checkout to bring significant improvement to user experience. Re-configured pop-ups and CTAs as per best practices.


The client saw massive improvement across all KPIs of their online store such as Average Order Value, Clickthrough Rates, Traffic to Destination pages, Cart Abandonment Rate and Conversion Rate.

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